Cult51 Skincare gift set shoot

Partnered with CULT51, the award-winning luxury skincare brand, to create a photography series that captures the essence of its premium gift sets. The brief was to translate the brand’s luxury positioning and scientific credibility into striking visual storytelling that resonates with discerning customers.
The imagery showcases CULT51 as more than skincare — it is potent, high-performance, and clinically proven. Every shot was designed to reflect the brand’s identity: elegant, modern, and uncompromising in quality. Using refined lighting, textured backdrops, and carefully curated styling, we emphasised the brand’s anti-ageing expertise while highlighting the indulgence of gifting CULT51.
The result is a collection of sophisticated, high-end visuals that elevate CULT51’s presence across digital platforms, retail touch-points, and marketing campaigns — embodying the brand’s promise of luxury skincare underpinned by science.