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Case Studies

Market research
Brief: to evaluate how people shop in real time and how they make purchasing decisions in specific locations; on and offline.
The research created the basis for the design of a new app being created to educate and streamline sales processes.

Social media
Brief: to create fun social media posts to appeal to a younger audience, using current trends.
Mood boards, images and AI video created attention grabbing, seamless, fun posts and reels in a cost effective way.

Lifestyle shoot
Brief: to shoot lifestyle images of Cult51 skincare in a luxurious environment, with q's to opulence and texture. The images created depth and added emotion to appeal to a wider more affluent consumer and were used in above and below the line communication.
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